A national newsletter publisher rebuilt for three languages

Key challenges

• Migrating 12,000+ articles, newsletters and media assets from a proprietary CMS.
• Preserving SEO metadata, content structures and publication history during migration.
• Supporting multilingual content publishing with independent editorial workflows and scheduling.
• Modernizing outdated UI/UX into a mobile-first, engaging news experience.
• Streamlining fragmented editorial workflows across contributors, editors and publishers.
• Ensuring accessibility compliance aligned with WCAG and ADA standards.
• Optimizing performance and scalability for high traffic volumes and content delivery demands.

The InfoStride solution

1. Comprehensive content audit
   Articles, metadata, taxonomies, media assets and editorial structures mapped to define a seamless migration strategy.
2. Custom migration engineering
   Purpose-built scripts transferred structured content, inline media, SEO metadata and author records into WordPress VIP.
3. Multilingual architecture
   WPML implementation for English, Spanish and Vietnamese with language-specific workflows and SEO optimization.
4. Mobile-first Gutenberg theme
   A modern experience built on reusable content blocks for genuine editorial flexibility.
5. Advanced editorial workflows
   Role-based publishing, revision tracking, scheduling and automated content distribution across channels.
6. Growth tooling
   Social preview tools, newsletter automation and post-level analytics integrated for editorial efficiency and audience engagement.
7. Scalable VIP infrastructure
   CI/CD via GitHub Actions with Azure Blob Storage for secure, optimized media delivery, plus WCAG 2.1 AA practices including contrast compliance, keyboard navigation and alt-text validation.